The Honeycutters recently filmed a music video for their original song "Jukebox" at the historical and eclectic Town Pump Tavern in Black Mountain, NC, just east of their hometown of Asheville. “Jukebox” is the lead track and perfect introduction to their new album Me Oh My [Organic Records® April 2015], an album which is threaded with themes of love, loss, acceptance and regrowth. “‘Jukebox’ features a woman done with waiting to fully live and imploring her partner to come along and make some magic with her, ‘I’m going dancin’, you comin’ or not? Take a chance on me daddy, this may be all we got,’” writes Front Row Focus’ Beth Baldino. “And in a line that reflects an overarching theme running throughout the album, ‘no use asking why, songbirds just ain’t built to fly, but sooner or later we all have to try.’ In other words, don’t dwell on why it’s taken us this long, it's about time for us to shine.”
The Honeycutters are fueled by the powerful songwriting and vocals of founder Amanda Platt who is also the album producer, band leader, and principal creative force behind the group. With songs that are honest and relatable, part chagrin and part hope, Platt’s vocals carry a timeless appeal shaped by a raw honesty that comes straight from the heart and emits a sort of melancholy happiness. Joining Platt in The Honeycutters are Tal Taylor on mandolin, Rick Cooper on bass, Josh Milligan on drums, and Matt Smith on pedal steel, electric guitar, and dobro.
The Honeycutters set out to visually tell the story of "Jukebox" by calling in a cast of friends and cohorts, as well as a few actors from the area, to spend a day filming in the perfect locale of this well-worn honky-tonk tavern. The video was directed and produced by Ty Gilpin, Senior Director of Marketing at Organic Records. Watch the video above!