Less than two weeks after anti-Black Lives Matter tweets were sent from the POPULUX twitter handle sparking a controversy, which spiraled out of control gaining national attention causing many artists to cancel, it has been reported by the Detroit Free Press that POPULUX will close indefinitely and famed Detroit venue the Magic Stick will return in its place. This comes to no surprise as the social media controversy was terribly mishandled by the POPULUX team allowing it to garner negative national attention rather than getting out in front of the error. This, in combination with the already negative outlook people had on POPULUX, the men behind the creation of the new venue, and the embodiment of POPULUX's musical taste, the news of the closing seemed pretty much inevitable. We never enjoy seeing business shut down and were also hoping POPULUX would flourish as we've filmed and worked with the venue, but we would be lying if we said we weren't excited for the return of one of Detroit's culturally significant musical venues.
As the Free Press stated, "With all parties deeming the Populux name unsalvageable, Daiza told the Majestic board last week he was willing to step away. Both sides said the parting is amicable. 'It's best to let it go and bring back what they had before,' Daiza said Wednesday."
Hopefully, the return of the Magic Stick will signify the return of a venue which places a heavy emphasis on serving artists across the spectrum of success inclusive of a variety of musical genres. Check out the full article by Brian McCollum over at the Free Press. Check out the last video we shot at POPULUX featuring our buddies EOTO.